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2001年5月，在同济大学努力建设国际知名的、综合性、研究型、高水平大学的进程中，同济大学传播与艺术学院应运而生。本院依托同济大学这所百年名校的学科优势和地处上海市这座国际大都市的区位优势，紧密追随当代国际传播、艺术、技术前沿，牢牢把握“艺术”与“传播”日益融合的大趋势，确立了以新媒体传播理念为导向，以新媒体艺术与技术融合为抓手，打破传播学与艺术学的传统壁垒，培养具有“扎实理论基础、国际化视野、创新创作能力、中国文化特色”的新媒体传播与艺术领域的实用性、复合型高级传播与艺术人才。 |
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传播与艺术学院的学科设置主要基于新媒体艺术创作与技术、新闻传播理论与实务，包括新型传播与社会研究、广告创意与创新研究、电子传媒与新闻研究、新兴科技与出版研究、视觉文化研究、计算机动画与视觉特效研究、交互媒体研究、数字影音研究、非平面影像研究等多个研究领域。学院拥有新闻传播学、艺术学两个一级学科硕士点，以及艺术硕士专业学位点，设有广告学、动画、广播电视编导、广播电视新闻、摄影等5个系和本科专业。 |
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目前，学院在校本科生600余人、研究生100余人。现有教职工59人，专职教师43人。其中，教授8名、副教授10名、硕士生导师22（含电影学院和音乐系）。此外，聘请了美国迈阿密大学李聪博士、德国包豪斯大学（Bauhaus University）的Jans Geelhaar教授、意大利博洛尼亚大学（Bologna University）Giacomo Manzoli教授、德国国际著名的影视艺术家王小慧教授、中央电视台杨金月教授、凤凰卫视邱震海博士等一批国内知名学者和艺术家担任客座或兼职教授。 |
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学校高度重视学院教学科研平台建设，在嘉定校区投资建设了传播与艺术学院大楼，总建筑面积达13000多平方米，又投资6000余万元建设一流的教学科研平台。目前学院拥有演播室、虚拟演播室、汽车摄影棚、放映厅、原动画实验室、非线性编辑实验室、数字动画实验室、数字音效工作站、电子媒介实验室、美术教学中心、平面影像实验室、媒资系统、图书馆艺术分馆、新媒体艺术馆等公用资源平台，计算机动画与视觉特效实验室、交互媒体实验室、数字影音实验室、非平面影像实验室等专业科研平台。还设有电子报E-Catch编辑部、大学生影像工作室等大学生创新基地。 |
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传播与艺术学院积极开展国际合作与交流，与德国包豪斯大学、意大利博洛尼亚大学、台湾世新大学等联合开展“双学位硕士”培养以及教师互访讲学计划，与英国西敏斯特大学、德国奥芬巴赫设计学院、香港城市大学、台湾昆山科技大学等开展互派学生交流学习计划以及教师互访讲学计划。
近几年，传播与艺术学院教师在教学与科研方面取得了一系列可喜成绩。课程《图形创意》、《动画运动规律》获得国家级精品称号，《创新工程学》获上海市重点建设课程以及同济大学精品课程；获国家教学成果二等奖1项，获上海市教学成果奖一等奖1项、二等奖1项；承担国家级以及省部级科研项目23项，出版专著教材25部，发表高水平论文104篇。在国内外各类竞赛中，传播与艺术学院学生获得国家文科计算机一等奖、全国大学生广告艺术大赛一等奖等奖励2002项。 |
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The College of Communication and Arts was founded in 2001 as part of the effort in shaping Tongji University into a high-level, international, and comprehensive research university. Benefit from the academic strength of Tongji and the international metropolis position of Shanghai, our college is able to stay in the frontier of contemporary development in communication, art and technology. We believe in the concept of integrating communication and arts into a comprehensive field of education, we set the new media – based communication and the new media art and technology integration as our focus, and we aim at cultivating multidisciplinary talents in communication and arts with solid theoretical foundation, international vision, innovation and creativity, as well as good comprehension of Chinese culture. The academic development at our college is around two main directions, 1) New Media Art Creation and Technology and 2) Journalism and Communication Theory and Practice. Sub-directions include Communication and Social Studies, Advertising Creativity and Innovation, New Media in Communication and Journalism, New Technology in Publishing, Visual Culture Studies, Computer Animation and Visual Effects, Interactive Media, Digital Audio and Video, and Non-planar Imaging. We have three master programs, Master of Art, Master of Fine Art, Master of Communication, and five undergraduate majors, Advertising, Animation, Audio/Video Art, Broadcast Journalism, and Photography. Currently, our college has more than 600 undergraduate students and 100 graduate students. We have 59 faculty and staff members. Out of the 43 full-time faculty members, there are 8 professors, 10 associate professors, and 22 master advisors. Additionally, many well-known scholars and artists are working as our visiting or adjunct professors: Dr. Li Cong from University of Miami, Professor Jans Geelhaar from Bauhaus University, Professor Giacomo Manzoli from Bologna University, well-known photo artist Xiaohui Wang, Professor Yang Jinyue from CCTV, and Dr. Zhenhai Qiu from Phoenix TV. We got strong support from the University in the development of our teaching and research platform. A college building of 13,000 square meters was built on Jiading campus, more than 60 million Chinese RMB were invested in the equipment and lab setup. Public platforms currently in use or under construction include: professional broadcasting studio, virtual broadcasting studio, car photographing studio, theater, animation lab, non-linear editing lab, digital animation lab, digital audio workstations, electronic media lab, art teaching center, print digital image room, media information system, library arts branch of the university library, and the new media art gallery. Also under development are four research labs, Computer Animation and Visual Effects Lab, Interactive Media Lab, Digital Audio-Visual Lab, and Non-planar Imaging Lab. In order to support student activities, we also set up two innovation platforms, the E-Catch editorial office and the student video production studio. Our college is active in international collaborations. We have double-degree master programs with Bauhaus University, BolognaUniversity, and Shixi University. We also have various types of student and faculty exchange programs with University of Westminster, Offenbach School of Design, City University of Hong Kong, and Kun Shan University. A series of achievements have been made in recent years by our faculty members. The course “Graphic Creation”, “Principles of Animated Movement” are awarded the title of national best courses. The course “Innovation Engineering” is awarded the title of Shanghai key development course and Tongji best course. We also won one second prize of National Teaching Achievement, one first prize and one second prize of Shanghai Teaching Achievement. 23 national and provincial scientific research projects are carried out in our college. 25 books and 104 papers written by our faculty members are published. In various national and international competitions, students from our college have won 2002 prizes including the first prize of the national computer competition for liberal arts majors and the first prize of the national college student advertisement competition.
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动画系介绍
同济大学传播与艺术学院动画专业创办于2002年，是上海市重点高校中首批开设的动画艺术专业之一，旨在为动画、游戏、电影、电视、会展、传媒等行业输送 高质量的复合型、创新型人才。动画专业下设二维动画、三维动画与影视特效、交互媒体艺术三个方向，目前共有专职教师11名（其中2名教授为美国知名高校博 士），每届招收本科学生约45人。
学院为动画专业提供了一流的实验空间与硬件设备，包括专业画室、立体影院、新媒体艺术展馆、动画机房、 虚拟演播室、计算机动画与视觉特效实验室（在建）、交互媒体实验室（在建）、电子媒介实验室、非平面影像实验室（在建）、运动捕捉实验室（在建）等等。www.ms211.com第一大中国美术高考网
在全体师生的共同努力下，动画专业于2008年被评为教育部特色专业，并于2009年荣获上海市教学成果二等奖。
The Animation Department was created in the College of Communication and Art at Tongji University in 2002. It was among the earliest animation departments established in the key universities in Shanghai. The purpose is to educate and cultivate talents with comprehensive knowledge and innovative spirits for the lines of industries such as animation, electronic entertainment, film, television, museum and exhibition, and media, etc. There are three specialties under the discipline: 2D animation, 3D animation and visual effects, and interactive art. Currently we have 11 faculty members (among them two professors with Ph.D degrees obtained from top universities in the U.S.) The department admits 45 undergraduate students each year.
The College of Communication and Art provides the department with first-class experimental space and hardware equipments. There are two professional drawing rooms, a stereoscopic theatre, a new media art gallery, a computer animation room, a virtual studio, and research laboratories for computer animation and visual effects (under construction), interactive art (under construction), electronic media, non-planar screen (under construction), and motion capture (under construction).
With the joint efforts of our faculty and students, the Animation Department was honored as a specialty with distinction by the Ministry of Education of China in 2008, and was awarded the 2nd prize of educational achievements by the Shanghai municipal government in 2009.
动画专业教学大纲
卞 清 —— 《动画音乐与音效》
程彦平 —— 《平面设计》
贾 恺 —— 《视听语言与影视编辑》
柳喆俊 —— 《三维动画1》
柳喆俊 —— 《三维动画2》
柳喆俊 —— 《三维动画创作》
柳喆俊 —— 《项目教学》
邵敏之 —— 《动画技术1》
邵敏之 —— 《动画技术2》
孙效华 —— 《互动媒体创作》
孙效华 —— 《算法艺术》
薛 航 —— 《摄影摄像》
—— 二维动画软件及应用
—— 计算机图文设计
颜 隽 —— 二维动画创作
张建永 —— 动画素描与色彩
张建永 —— 艺用解剖与动画速写
张 颖 —— 动画剧作与导演
张 颖 —— 动画历史与概论
赵文梁 —— 动画分镜与设计稿
赵文梁 —— 动画美术设计
赵文梁 —— 动画运动规律
赵文梁 —— 漫画
赵文梁 —— 原动画设计及时间概念
周晓蕊 —— 互动媒体设计
周晓蕊 —— 影视特效1
邵敏之 —— 影视特效2
广告学专业介绍
同济大学为上海市比较早设立广告学专业的学校，初创时广告学专业属于经济管理学院，侧重商科专业。2002年传播与艺术学院成立的时候，广告学专业从经济管理学院并到传播与艺术学院，按照国家教育部对广告学专业的定位要求，参考了国际国内尤其是上海地区同类专业的办学情况，并考虑到当前中国广告业的特点，根据同济大学的学科特色和相关条件重新明确了自身专业定位，由单纯的侧重商科转向以传播学为主传播、营销并重的方向。近几年来，在理论分析与实践摸索过程中形成了基于传统媒体的广告为依托，向新媒体，如网络、互动电视、数字电视方向发展，广告与品牌营销、广告策划、平面广告设计与影视广告制作为基本内容的专业培养方向。www.ms211.com第一大中国美术高考网
Introduction of Advertising Subject
TongjiUniversity is the one that sets up advertising course earlier than other universities in Shanghai. At first, advertising subjectbelongs to College of Economics and Management, focusing on business. When College of Communication and Art established in 2002, the advertising subjecttransferred from College of Economics and Management to College of Communication and Art. In accordance with its orientation requirements made by Ministry of Education, the college studied international and domestic similar situation where advertising course is taught, especially in Shanghai, and also took into account the features of China’s current advertising industry, along with the subject characteristics and related conditions of Tongji University. As a result, the college redefined the orientation of advertising subject. Shifting from simply business focus, the priority gave to communication. At the same time, the college laid equal emphasis on marketing. In recent years, in the course of theoretical analysis and practical exploration, the direction of subjectdevelopment based on traditional media, towards new media, such as network, interactive television and digital television is taking shape, with the basic content of advertising and brand marketing, advertising planning, graphic design and television advertising production.
广告学专业教学大纲
王 健 —— 《广告创意》
黄美琴 —— 《公共关系学》
黄美琴 —— 《广告学概论》
黄美琴 —— 《广告法规》
潘继海 —— 《广告摄影》
潘继海 —— 《广告专业英语》
潘继海 —— 《市场营销学》
潘继海 —— 《艺术与传播》
潘继海 —— 《影视广告制作》
韩亚辉 —— 《市场调查与预测》
韩亚辉 —— 《广告精品赏析》
韩亚辉 —— 《中外广告史》
程彦平 —— 《广告设计与制作》
梅明丽 —— 广告文案
梅明丽 —— 媒介经营与管理
唐 乐 —— 《广告媒体计划》
唐 乐 —— 《广告调研》
摄影系介绍
同济大学传播与艺术学院摄影专业创办于2003年，其办学目的是培养具有国际文化视野与中国文化特色、符合新经济时代需求、有广泛科学文化和艺术理论知识，具备图片摄影的专业创作和制作能力、了解影视摄影与摄像的基本技能和有关新媒体艺术的发展动向，能够在新闻媒体、影视制作、音像出版、广告策划等行业及其它传媒文化产业中从事摄影、摄像方面的艺术创作、教学和研究工作的高级专门人才。
本专业目前包括两名专职教师，其中一名具有正高级职称。中国美术高考网www.ms211.com同时还从业内长期聘请客座教师和教授承担专业课程的教学工作。
学院为摄影专业提供了一流的实验空间与硬件设备，包括汽车摄影棚、人像摄影棚和景物摄影棚等工作场地，以及多套大画幅、中画幅数码相机和数码后背。
The Photography Department of CCA was founded in 2003. Its aim is to train the students to become professional artists who have both rich theoretical and practical knowledge required by the developing society. Students who graduate from the Photography Department are supposed to be able to start a career in the news and press organizations, film/video producing companies, advertising agencies or other media industry branches.
There are two fulltime teachers working in the department now, one of which is a professor. In the meantime, several visiting teachers and professors are invited to teach in the department.
The Photography Department has very professional facilities, including one automobile photo studio, one portrait studio, one fashion photo studio and many large/medium format digital cameras and digital backs.
摄影专业教学大纲
—— 《新闻摄影》
—— 《图片编辑》
张禾金 —— 《摄影基础》
张禾金 —— 《摄影技术基础二》
张禾金 —— 《摄影技术基础三》
张禾金 —— 《广告摄影》
张禾金 —— 《人物摄影》
张禾金 —— 《摄影构图与欣赏》
张禾金 —— 《专题摄影》
张禾金 —— 《建筑摄影》
张禾金 —— 《创意摄影》
张禾金 —— 《摄影工作室的创建》
张禾金 —— 《时尚摄影》
—— 《电影导演》
—— 《黑白摄影》
—— 《摄像基础》
—— 《电影摄影技术》
（文章转载请标明：ms211中国美术高考网）
